旅游列车作为一种经典的交通旅游产品，既是移动工具，也是产生旅游体验的目的地，在旅游业中发挥着不可忽视的作用。为深入解析旅游列车的吸引力构成，并提炼对国内旅游列车发展的实践启示，选取“非洲之傲”（Rovos Rail）、“威尼斯-辛普伦东方快车”（VSOE）、“‘甘’号列车”（The Ghan）3条国际经典豪华旅游列车为研究对象，通过ROST CM6与NVivo 11软件对Tripadvisor平台上游客评论进行高频词分析、语义网络构建及内容编码，系统探索了旅游列车吸引力的构成逻辑与作用路径。研究结果表明：①旅游列车吸引力由20个核心要素构成，可归纳为硬件设施、服务运营、餐饮供应、路线景观、行程安排、定制供给、情境营造和稀缺性策略8大类别；②这些要素呈现稳定的“基础层—增值层—拓展层”3级金字塔架构，形成从功能性保障到精神性满足的渐进式价值生成体系；③各层级间存在双向赋能关系。由此构建的旅游列车吸引力金字塔模型，为当前处于升级阶段的国内交旅融合产品提供了明确的理论参考与可操作的进阶路径。

As a classic transportation and tourism product, tourist trains serve not only as a means of transportation but also as destinations that generate tourist experiences, playing an indispensable role in the tourism industry. In order to deeply analyze the attractiveness composition of tourist trains and extract practical inspirations for the development of domestic tourist trains, three international classic luxury tourist trains, namely Rovos Rail, Venice-Simplon Orient Express, and the Ghan were selected as research subjects. Using ROST CM6 and NVivo 11 software, the study conducted high-frequency word analysis, semantic network construction, and content coding of tourist reviews on the Tripadvisor platform, systematically exploring the constituent logic and operational pathways of the attractiveness of tourist trains. Research findings indicate: ①the attractiveness of tourist trains comprises 20 core elements, which can be categorized into eight major dimensions: hardware facilities, service operations, catering supply, route scenery, itinerary planning, customized offerings, experiential design, and scarcity strategies; ②these elements form a stable three-tiered pyramid structure—foundational layer, value-added layer, and extension layer—creating a progressive value generation system that evolves from functional assurance to spiritual fulfillment; ③bidirectional empowerment exists between tiers. The resulting pyramid model of the attractiveness of tourist trains provides clear theoretical reference and actionable advancement pathways for China′s transportation-tourism integration products currently undergoing upgrading.