高速公路数字化转型中协同管控与用户服务面临用户感知不足与投资收益失衡的双重挑战。为探究面向协同管控与用户服务的数字化转型内在驱动并确定转型框架，在调研分析国内外发展现状的基础上，以“场景规划-技术框架-应用模式”三位一体为主线剖析转型需求和发展趋势，提出“场景-基础-能力-交易”四阶段转型框架。研究发现，当前转型需重点挖掘管理者与用户的刚性场景需求，逐步向 “轻量化、广触达”的合作式信息服务模式升级，未来通过服务引导、协同调度、自主运行三阶段能力跃升，驱动转型效益提升。在总体遵循“试点示范-全局应用-产业生态”的演进逻辑下，以场景数字化锚定不同成熟度应用，依托数据底座与云平台实现基础数字化，融合追踪信息通信技术推动能力迭代升级，最终探索交易数字化和商业模式闭环。研究可为破解当前管控效率较低、服务触达较弱等问题提供理论支撑，也为交通新基建与数字经济的深度融合提供了实践范式。

The digital transformation of expressways faces dual challenges in collaborative control and user services: insufficient user awareness and imbalanced investment returns. To investigate the intrinsic driving force of digital transformation towards collaborative control and user services and establish a transformation framework, this study researches domestic and international development status firstly, and then analyzes the transformation needs and development trends through a three-dimensional approach integrating scenario planning, technical frameworks, and application models. A four-phase transformation framework including scenario, infrastructure, capability, and transaction is proposed. Key findings indicate that current efforts should prioritize the rigid scenario demands of both operation units and users, gradually transitioning to a collaborative information service mode with light deployment and extensive reaches. Future advancements will rely on three capability leaps—service guidance, collaborative scheduling, and autonomous operations—to enhance transformation efficiency. Guided by the overall evolution logic of "pilot demonstrations, global application, and industrial ecosystem integration", scenario digitization anchors applications across varying maturity levels, infrastructure digitization is achieved through data platforms and cloud computing, while solution upgrades are driven by cutting-edge information and communication technologies. Ultimately, transaction digitization and closed-loop business models will be explored. This research provides theoretical insights for addressing inefficiencies in transportation control and weak service penetration, while offering practical paradigms for integrating next-generation transportation infrastructure with the digital economy.