基于结构方程模型的城市共享单车可持续发展条件研究

PDF(1776 KB)

交通运输研究 ›› 2019, Vol. 5 ›› Issue (4) : 114-120.

城市交通

基于结构方程模型的城市共享单车可持续发展条件研究

龚小林,朱震军

作者信息 +

Sustainable Development Condition for Urban Free-Floating Bike Sharing System Based on Structural Equation Model

Gong Xiao-lin and Zhu Zhen-jun

Author information +

文章历史 +

摘要

为规范已运营的共享单车服务，同时为尚未投放共享单车的城市提供决策依据，通过设计和发放李克特调查量表获取受访者对共享单车运营与管理的态度，采用探索性因子分析和验证性因子分析提炼受访者的潜在态度因子，建立表征潜在态度因子之间相关关系、潜在态度因子与调查题项之间相关关系的结构方程模型。模型估计结果表明，通过车辆停放管理和停放技术研发与应用等手段可提升人们规范停放共享单车的意识，而规范共享单车企业的运营行为可改善民众对共享单车的认知，建立共享单车企业品牌效应，提高共享单车企业的市场占有率。

Abstract

To provide the decision-making basis for cities that have operated or are planning to introduce free-floating bike sharing service, the citizens′ attitude towards operation and administration of free-floating bike sharing service was obtained by designing and distributing Likert Survey. Via exploratory factor analysis and confirmatory factor analysis, the potential attitude factors of the respondents were extracted. The structural equation model was established to characterize the correlation between different potential attitude factors and that between potential attitude factors and survey items. The estimation results show that parking management and technologies can prompt citizens to park legally. Re-straining operation behaviors of free-floating bike sharing companies can improve citizens′ perception towards free-floating bike sharing service, establish brand effect of those companies and increase their market share.

导出引用

龚小林,朱震军. 基于结构方程模型的城市共享单车可持续发展条件研究[J]. 交通运输研究. 2019, 5(4): 114-120

Gong Xiao-lin and Zhu Zhen-jun. Sustainable Development Condition for Urban Free-Floating Bike Sharing System Based on Structural Equation Model[J]. Transport Research. 2019, 5(4): 114-120

参考文献

[1] 邓舒婕. 共享单车存在的问题与解决对策：以ofo和摩拜为例[J]. 中外企业家，2019（12）：218.
[2] 陈闫苗. 共享单车行业的问题隐患与发展对策：基于城市决策者、共享单车企业和市民三个方面的分析[J]. 当代经济，2017（34）：70-71.
[3] 王爽. 城市共享单车规范发展研究[J]. 合作经济与科技，2018（2）：48-49.
[4] 蒋文，胡成玉. 共享单车车辆监管问题研究[J]. 中国管理信息化，2017，20（24）：197-198.
[5] 王永红，敦志昊. 共享单车推广使用的道德困境及解决途径[J]. 陇东学院学报，2017，28（6）：106-109.
[6] 黄昕. 共享单车规范化发展策略研究[J]. 绿色交通，2017（36）：293-294.
[7] 董育舟，李军祥，付宇，等. “互联网+”下共享单车的管理方法研究[J]. 管理荟萃，2018（1）：13-14.
[8] Bachand-Marleau J, Lee B H Y, El-Geneidy A M. Better Understanding of Factors Influencing Likelihood of Using Shared Bicycle Systems and Frequency of Use[J]. Transportation Research Record: Journal of the Transportation Research Board, 2018(2314): 66-71.
[9] Faghih-Imani A, Hampshire R, Marla L, et al. An Empirical Analysis of Bike Sharing Usage and Rebalancing: Evidence from Barcelona and Seville[J]. Transportation Research Part A：Policy and Practice, 2017, 97: 177-191.
[10] El- Assi W, Mahmoud M S, Habib K N. Effects of Built Environment and Weather on Bike Sharing Demand: a Station Level Analysis of Commercial Bike Sharing in Toronto[J]. Transportation, 2015, 44(3): 589-613.
[11] Faghih- Imani A, Eluru N, El- Geneidy A M, et al. How Land- Use and Urban Form Impact Bicycle Flows: Evidence from the Bicycle-Sharing System （BIXI） in Montreal[J]. Journal of Transport Geography, 2014, 41: 306-314.
[12] Gebhart K, Noland R B. The Impact of Weather Conditions on Bikeshare Trips in Washington DC[J]. Transportation, 2014, 41(6): 1205-1225.
[13] 罗浩亮. 金融的属性：共享单车“押金”治理模式研究[J]. 甘肃金融，2017（11），41-44.
[14] 王彦，吴聃. 共享单车市场竞争机制及趋势探讨：基于博弈模型分析[J]. 价格理论与实践，2017（11）：66-69.
[15] 张路瑶，薛智胜. 共享单车事故责任的法律分析[J]. 法制与社会，2017（29）：51-52.
[16] 穆铮. 论共享单车下责任风险管理模式的选择[J]. 中国市场，2017（31）：168-169.
[17] 吴明隆. 结构方程模型：AMOS 的操作与应用[M]. 重庆：重庆大学出版社，2009.