为提高高铁服务质量，从而获得更多的客流，将列车运营服务质量、列车响应性服务质量、车站服务质量作为外生潜在变量，再搭乘意愿作为内生潜在变量，构建结构方程模型，探讨 高铁服务质量和乘客再搭乘意愿之间的关系，进而通过问卷调查搜集数据，利用AMOS20.0 软件对初始模型和实证数据进行验证。研究结果表明：列车运营服务质量、车站服务质量、列车响应性服务质量对高铁乘客再搭乘意愿具有正向影响，列车运营服务质量对再搭乘意愿的影响程度最 大，其次是车站服务质量，最后是列车响应性服务质量，并且列车响应性服务质量对列车运营服务质量、车站服务质量具有不同程度的影响。最后，根据研究结果提出：第一，从乘客需求出发，坚持乘客至上的理念，加强各项配套设施的完善，提高列车运营服务质量；第二，改善车站候车环境，完善车站设施设备，提高车站服务质量；第三，加强与乘客的交流沟通，提高工作人员的服务水平，提高列车响应性服务质量，从而达到提高乘客再搭乘意愿的目的。

In order to improve the service quality of high-speed rail and get more passengers, the service quality of train operation, the service quality of train response, and the station service quality were taken as exogenous latent variables, and the passengers′ repeated taking intention was taken as endogenous latent variable. Then the structural equation model was built in order to discuss the relationship between the service quality of high-speed rail with the passengers′ repeated taking intention. And then initial model and empirical data were validated through AMOS20.0 by collecting data through questionnaire investigation. The results show that, the service quality of train operation, the service quality of train station, and the service quality of train response have positive impacts on the passengers′ repeated taking intention. The service quality of train operation has the greatest influence on the passengers′ re⁃ peated taking intention, and the service quality of station is the second, and the service quality of train response is the last. The service quality of train response has influence on the service quality of train operation and the service qualtiy of station. According to the results, it is proposed that: Firstly, starting from the passenger demand, the concept of passenger first should be adhered and supporting facilities should be improved in order to improve the service quality of train operation. Secondly, the station envi⁃ ronment and station facilities should be improved in order to improve the service quality of station. Thirdly, rail sector should strengthen communication with passengers and improve the staff′s service level in order to improve the service quality of train response. Through the above aspects, the passengers′ repeated taking intention can be promoted.